๐Ÿ‘ฅ Team

Honeyland Vision & Values

Honeyland is a mission-driven team and project. Our vision and values help steer every decision we make in the development of our project and community.


2022 Vision - Make Honeyland a household name in the web3 gaming space.
2023 (and beyond) Vision - Introduce crypto and DeFi to millions of people by making it fun and easy to understand

Core Values

  1. 1.
    Execute to perfection
  2. 2.
    Think big. No, BIGGER.
  3. 3.
    Respect yourself and others
  4. 4.
    Make it fun

Core Team

Honeyland has assembled a core team of proven entrepreneurs and executors. Their ability to plan, build, and execute to perfection is only outshined by their ability to get users excited about what theyโ€™ve built and scale whatever it is theyโ€™re working on. Their backgrounds are as diverse as they are distinguished, and they are poised to launch one of the most successful web3 game ecosystems ever built.
Left to right: Apoorv, Corey, Justin, Brendan

Apoorv Soni - CTO

Apoorv is an ad-tech and mobile advertising entrepreneur. He has spent more than a decade in the space helping brands and businesses with their mobile marketing endeavors. He has expertise in Blockchain, ad-tech, logistics and marketing. As a founder, Apoorv has built several of the most successful ad-tech ventures in India, serving over 1 billion ad impressions daily. In 2020, he purchased a mid-sized game development studio with the vision to launch a web3 game ecosystem, which would eventually become Honeyland. Apoorv is a true visionary and brings charisma and leadership to everything he touches. He splits his time between India and UAE.

Corey Wright - CEO

Corey is a lifelong entrepreneur and operator. He launched his first business in college, nearly 20 years ago and has launched, scaled, and sold more than a half dozen businesses since. At the age of 25, he became a part-time MBA professor at PLNU in San Diego. Prior to joining the Honeyland team, Corey was also an executive team coach for more than 20 businesses, helping them organize and grow their businesses to new levels. He is a master of efficiency, executes everything he does at a high level, loves to be in front of the camera. Corey is located in Southern California.
โ€‹LinkedIn | Twitter | Instagramโ€‹

Justin Barr - Growth

Justin is a growth and user acquisition expert. In 2009 he joined Tracking202, the original affiliate marketing analytics and tracking software which was acquired in 2010. In 2011 he co-founded TapIt! a mobile advertising platform that generated millions of downloads for brands like King.com (Candy Crush), Gree, Machine Zone, Warner Bros and more, which would later be acquired by publicly traded $PHUN. He rolled that success into launching a new ad platform and content company venture that took him to Poland for a year to organize their international growth in Europe. Since then heโ€™s become one of the largest auto insurance lead generators around and built a content-aggregating mobile app and partnered with OEM device manufacturers to get worldwide distribution on Android devices. Justin is a true growth expert who is excited about building and growing the most engaged web3 community ever. Justin is a proud resident of Puerto Rico.
โ€‹LinkedIn | Twitterโ€‹

Brendan Raftery - Channel Development

Brendan is a seasoned tech and entertainment entrepreneur. His pursuit of building an entertainment business landed him in charge of relationships for some of the biggest rock bands on the planet, including Aerosmith, Kenny Chesney, and many more. His network of friends stretches globally across tech moguls, entertainment stars, and government elites. His life will almost certainly one day be turned into a movie, but for now, heโ€™s leading channel development and fundraising for Honeyland. His primary residence is in South Florida, but his passport has more stamps than the post office.
โ€‹LinkedIn | Instagramโ€‹

Development Team

The bulk of the technical and gaming excellence comes from our dedicated in-house game development team. The team of 18 (and growing) developers is located in Dubai and has published some of the most successful mobile games ever seen in the MENA region, among other big successes. They have a proven history of developing and launching successful games, and are committed to building a web3 game ecosystem with a global impact.
Left to right, top to bottom: Hamid, Wahid, Pooya, Reza, Abbas, Arash


Hamid is an entrepreneur and product manager with ten years of gaming industry experience. He has contributed to the development of some of the most popular mobile games in the MENA region, with over 30 million total downloads.


Wahid is the founder of two game studios in the MENA region. He started as chief editor and founder of the first Iranian videogame magazine. Eventually, he joined the studio side and worked as game designer, director, and producer, on a number of successful game projects in the MENA region.


SeyedPooya has been the technical lead of 3 game studios in the MENA region. He has more than 11 years of experience in backend and frontend development of online games and enterprise applications.


Reza is an accomplished game designer who has worked on several successful mobile games in the past 7 years. He is experienced in story writing, designing game mechanics, meta, UX, and rule sets, through all stages of game development.


Abbas has worked on several projects as senior android developer, java-spring developer, senior asp.net developer, and project manager. His path to blockchain began as a researcher while completing his Master's degree, followed by becoming a smart contract developer and advisor in a few other projects.


Arash is the lead artist for Honeyland. He has 10 years of experience as a 2D artist with an impressive portfolio working on various video game projects including Gardenscapes from Playrix.

Advisory Board

While the core team and development team are experts in their own rights, they have surrounded themselves with a powerful board of advisors, who make them one of the most well-rounded teams ever assembled.
Left to right, top to bottom: A.J., Gabe, Thrasher, Roland, Mike, Vidar, Josh, Michael, Corey, Don

A.J. Yeakel

Former Zynga Director of Revenue & Marketing with expertise in user-acquisition and in-app purchases. Is currently a Director at Snap Inc.

Gabe Appel

Ex-Pixar, Ex-Harvard Lampoon President. Extremely well connected in media and Hollywood. Is working closely with our Game team on story, art, and production.

Kaleb Phillips

Blockchain expert and CEO of Byt.io. Is the developer of NeoTokyo Identities, RarityMon, and sLoot (Loot for Scammers), among other blockchain projects. His blockchain studio will audit and oversee our Blockchain and DEX development.

Roland Ros

Founder & CEO of KUMU, the livestreaming app with +1.5 million GenZ & Millennial Filipinos.

Mike Vorhaus

Gaming industry advisor. Serves on the Board of Directors for Perion, Altimar Acquisitions (NYSE), and Popreach (TSE). Is a frequent guest on Bloomberg TV and Forbes.com contributor.


Blockchain and game strategy expert. Market maker whale with a strong following. Will advise on game strategy, DEX creation, and liquidity pools.

Josh Meier

Has been a strategist and advisor for over 30 tech startups including EQIFI, Steady State, Ally, OMNI, and more. Specializes in post-launch strategy.

Michael Swan

Founder of Tokenomik Inc, a tier 1 crypto VC. Is a former VP at Goldman Sachs. Serves on executive team and advisor to Unido, Flourishing AI, and Hypersign.

Corey Billington

Has contributed to over 70 projects with all aspects of launch preparation, fundraising, partnerships, and marketing strategy.

Don Ho, Esq.

Serial entrepreneur, blockchain legal consultant, and founder of SINC Legal and BlockchainLaw.xyz. Specializes in law, DAO formation, operations, and corporate strategies for blockchain and crypto companies.